A non-sign sign goes up

I often like to work in reversals and took this opportunity here to do so, as well.  I have a logo, a "name", but to put it up on the large sign at the front top of the whole entrance was too predictable.  To simply make a sign and install it was not very interesting to me, as an artist.  I chose to cover the frame with a single piece of fabric rendering it a minimalist shape, instead.  A reversal is to do the opposite of what might be expected/anticipated.  To NOT put a sign up where the sign "should" go is a reversal.  Thanks to KcKeever and Jamie for their installation expertise.